4x Award winner
What we set out to do
Goals of the project included a redesign to reflect the updated brand standards and new target audiences, as well as implementing a modern responsive mobile-friendly web layout and CMS.
How it came together
Our first step was to conduct thorough research and strategy to gain a deeper understanding of our audience and their needs. We then focused on designing a sitemap, user experience, and technical infrastructure that would accommodate their new offerings and be flexible as Umbra extended into even more market verticals and customers over time. Finally, it all came together visually with a complete redesign to better embody Umbra’s evolved brand.
What it did for the brand
The new Umbra website is a seamless blend of creative, user experience, and technical collaboration that’s helping drive Umbra’s business forward by communicating their technology platform through an engaging digital experience.